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GOPIZZA JOURNEY

BRAND STORY

GOPIZZA is the new concept of pizza
Fast pizza for single pax.

Pizza on the go. This is why we are here. GOPIZZA serves single pax fire baked pizza that you can have ANYTIME, ANYWHERE. Having started as a small food truck in Korea, GOPIZZA has grown explosively. Now, GOPIZZA aims to reach 100 outlets in 2021, including its expansion in India.

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BRAND MISSION

Provide customers with the best products at unparalleled convenience and affordability by innovating the way we make products.

GOPIZZA has one of the most competitive pricing strategies in the market We provide top-notch pizzas starting from Rs. 99.

BRAND VALUE

Quality

Fresh ingredients and
GOPIZZA'S own AI oven provide
the best taste and uniform service .

Openness

GOPIZZA respects everyone and
is open to anyone, anytime, anywhere.
t is a pleasant experience for GOPIZZA.

Innovation

We constantly develop and innovate in all areas .
We create future dining experiences for

our customer.

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BRAND HISTORY

2016

2016.01

The establishment of GOPIZZA.

2016.01

GOPIZZA opened its first food truck store at the Yeouido Night Goblin Market.

2017

2017.03

GOPIZZA opened 30 pop-up stores at top department stores in Korea.

2017.03

GOPIZZA received Angel Investment.

2018

2018.09

Raised Series-A fund (2 Billion KRW in total).

2018.12

GOPIZZA started franchise business and opened 25 stores within a year.

2019

2019.04

Jay Lim, the founder and the CEO of GOPIZZA, nominated as Forbes ’30 Under 30 Asia.

2019.05

The Brand launched in Bengaluru with HSR being the first outlet.

2020

2020.04

Opened the first 4 cloud kitchens In Singapore.

2020.08

Opened the first offline outlet in Singapore.

2021

2021.02

Opened GOPIZZA, Phoenix Mall in Bengaluru, India.

2021.08

Opened GOPIZZA flagship store at suntec City in Singapore.

2022

2022.01

Opening 1st GOPIZZA in Indonesia ‘CGV Grand Indonesia’

2022.10

Opened 17 New Stores at Bengaluru in India,

and 1 store at hyderabad.

2023

GOPIZZA was launched in 2 cities : Chennai and Hyderabad.

2024

Opened 50th Flagship Outlet in Koramangala, Bengaluru in India and 200th Outlet Globally.

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BRAND IDENTITY

The oval symbol of GOPIZZA symbolizes the beginning of a completely new pizza beyond the limits of existing pizzas. Just like the characteristics of pizza, which change infinitely according to the topping on the canvas called ‘dough’, we are constantly innovating and developing. It reflects the corporate culture of GOPIZZA and the tastes of various customers.

BRAND LOGO _ SYMBOL VER

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BRAND LOGO _ TYPE VER

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BRAND SLOGAN

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BRAND COLOR

021C

TANGERINE ORANGE

RGB

CMYK

PANTONE

255  70  0  

0  80  95  0

2746C

PHANTOM BLUE

RGB

CMYK

PANTONE

23  28  143  

100  92 15  0

2746C

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